Privacy Policy
Last updated: 2 December 2025
EmergencyPetID ("we", "us", "our") provides smart QR pet tags, emergency wallet cards and a secure online dashboard ("Service"). This Privacy Policy explains how we collect, use and protect your information when you use EmergencyPetID.
EmergencyPetID is committed to safeguarding your privacy and complying with the UK General Data Protection Regulation ("UK GDPR").
If you have any questions, contact us at: info@emergencypetid.com
1. Who we are
EmergencyPetID operates a digital platform that lets pet owners store and share emergency information via QR tags and wallet cards.
2. Information we collect
We collect the following types of information:
a) Account information
- Your name
- Email address
- Password (encrypted – we never see this)
b) Pet information
- Pet name, breed, species, colour, age
- Medical notes
- Vet details
- Optional photo
c) Emergency contact information
- Names and phone numbers of people you choose to list
- Information you decide to display on the public scanning page
d) Technical data
- IP address
- Device type
- Browser information
- Access logs for security
e) Payment information
Payment processing is handled securely by our payment provider Stripe. We never store or process your full card details on our own servers.
3. How we use your information
We use your data to:
- Provide and maintain your EmergencyPetID account
- Generate and manage your QR tags and wallet card
- Display the information you choose on the public scan page
- Contact you regarding account activity, billing or security
- Improve our service and prevent misuse
- Comply with legal and regulatory obligations
We do not sell your data. We do not share it with advertisers for their own marketing.
4. What others see when they scan your QR tag
Only the information you choose to display becomes visible when someone scans your QR tag or wallet card.
Common examples include:
- Pet name
- Medical or allergy notes
- Vet details
- Emergency phone number you select
Your home address is hidden by default.
5. Legal basis for processing
Under UK GDPR, we process your personal data using the following lawful bases:
- Contract – to provide the Service you subscribe to
- Consent – for information you choose to display publicly
- Legitimate interests – service improvements, analytics and fraud protection
- Legal obligation – financial records and compliance with applicable laws
6. Data storage and security
Your data is stored securely on AWS UK/EU servers. We use security measures such as:
- Encryption in transit (HTTPS)
- Access controls and authentication
- Audit logging
- Regular security reviews
7. How long we keep your data
We retain your information only as long as necessary:
- Active account data – kept while your subscription is active
- Deleted accounts – securely removed from active systems within approximately 30–90 days
- Transactional and legal records – retained for up to 6 years where required by UK law
8. Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data
- Export your data in a commonly used format
- Restrict or object to certain types of processing
- Withdraw consent for information displayed publicly
To exercise any of these rights, email us at info@emergencypetid.com.
9. Sharing your information
We only share your data with trusted partners who are essential for delivering the Service, such as:
- Stripe (payment processing)
- AWS (secure hosting and infrastructure)
- Email and notification providers
These partners act as processors under UK GDPR and are required to protect your data.
10. Children's privacy
EmergencyPetID is not intended for children under 16. We do not knowingly collect personal data from children without the consent of a parent or legal guardian.
11. Updates to this policy
We may update this Privacy Policy from time to time to reflect changes in law, technology or our Service. The updated version will always be posted on this page with a new "Last updated" date.
12. Contact us
If you have any questions, concerns or complaints about how we handle your data, please contact us at: info@emergencypetid.com.